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PLATINUM - shopping bags
Companies & protagonists
Number 13 enclosure of "il sole 24 ore" October 2002

"Shopping bag with us is always in the fashion". These thanks mainly to Renzo Taffarello, President of Taffarello S.p.A., and authentic pioneer in the manufacture of the product.
"I think I was probably the first" say Taffarello "to introduce the shopping bag into Italy, in 1968, by opening the first production unit.
In 1998, strengthened by the experience I'd attained, I decided to start a company which carries my own name".
And in just a few years, Taffarello has become a market leader both nationally and at a European level.

Turnover, production and growth are is the reflection of a company in continual expansion. "l'm convinced that within a company the needs to be a person that doesn't just work but thinks.
And this is my role" says Taffarello, smiling, being able to rely on the professional backup of his children, Mauro and Lara.

And what might appear something of a throwaway line is actually the truth, given that this manger's creative spirit and great intuition, blended to the experienced matured in the sector, are the basis for the company success "we have more than 9000 customers" continues Taffarello "from large scale distributors to upscale boutiques, and including French Museums.
As if to say, we're also present in the Louvre.

We're able to give our customers the response and assistance they expect.
By way of our control systems we're able to organize our logistic network and warehouses in such a way as make supply completely automatic.
Respecting delivery times, being farsighted, and personalizing products are all aspects which have distinguished us right from start".
A huge start-up investment of around 10 million euro in machinery alone "in order to be immediately competitive" explains Taffarello "it was indispensable that we able to count on ultra-modern technology.

Our production is based on 7 printing machines, that use non-polluting inks and without any emissions, and 7 production lines for paper shopping bags with a capacity of 300000 units a bay.
Furthermore we have adopted a new printing technology with UV ink".
For their continuing attention to quality, and not just of the product, but also of the work environment and the health of employees, Taffarello has been chosen to participate in a project called "l work safely" for the certification of safety in the workplace.